Blog

December 17, 2022

Why 'authentic' is the new 'viral': How relevant video marketing can boost your bottom line

Video is an effective medium for businesses to connect with their audience and tell authentic stories. To stand out in a crowded market, businesses should focus on consistently building trust with their audience through touch points that cater to their changing needs.

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December 10, 2022

Algorithms Change - Humility and Empathy Are The Real Keys To Marketing Success

Why human values are essential for successful marketing in a rapidly evolving digital world.

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December 6, 2022

The Importance of Representation in Storytelling for Business Leaders (And How to Avoid Being Annoying)

Business leaders need to stop thinking of themselves as being at the top and instead recognize that they are part of a community. Because, let's be honest, if you're not part of the story, no one is going to care about it.

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November 29, 2022

Plenty of Plates - A Better Life Foundation

Plenty of plates is a necessary medicine for our city. Not just for the folks receiving free meals, but for those who are giving them.

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November 17, 2022

Emotional Storytelling: What are the qualities of a great story?

People connect to emotionally relevant stories. They are more likely to remember the experience because of it, and it can be done in just six words. Yet most businesses don't leverage storytelling in their marketing.

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November 15, 2022

How Video Marketing Can Build Better Relationships with Your Target Audience

If you're looking for a way to connect with your audience and build better relationships with your customers, look for marketing services in Vancouver.

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