Business leaders need to stop thinking of themselves as being at the top and instead recognize that they are part of a community. Because, let's be honest, if you're not part of the story, no one is going to care about it.
Plenty of plates is a necessary medicine for our city. Not just for the folks receiving free meals, but for those who are giving them.
People connect to emotionally relevant stories. They are more likely to remember the experience because of it, and it can be done in just six words. Yet most businesses don't leverage storytelling in their marketing.
If you're looking for a way to connect with your audience and build better relationships with your customers, look for marketing services in Vancouver.
Tricia Stevens speaks to Benevity about using a trust-based approach to corporate philanthropy.