Alpine Building Maintenance is experiencing rapid growth in western Canada. Yet their roots in starting up as a small family business are still what holds together the core of their values. As part of their rebranding in 2018 they came to us to create a beautiful video that could showcase their competitive advantage without looking like another major corporation.
I was asked to create a video that can live on Alpine’s new website and be used for presentations and engagements. So I knew that there’s a certain cadence we had to hit. However, I also knew that Alpine has a unique culture where it feels like one big family. That’s what led to the decision to showcase real workers in real work situations, instead of using models in polished sets. There’s an authenticity to the faces we see in this video, and that says everything you need to know about Alpine.