Econic, leading the charge against fast fashion's negative impact, embodies ethical and sustainable apparel production. Their commitment to organic materials and eco-friendly processes aligns perfectly with our ethos at Kahani. Recognizing the need for a Vancouver-based video production company that shares their values, Econic chose us to visually articulate their mission. We're not just crafting a message; we're showcasing a movement towards responsible fashion.
Our collaboration with Econic transcended a simple video asset. Sharing mutual values, we realized the depth of the narrative required more. We created a brand showreel, conducted a detailed photoshoot for Econic's catalogue, and engaged in an enlightening conversation with Econic's CEO. This discussion delved into the intricacies of ethical supply chains and the blueprint for business models that can inspire future entrepreneurs, highlighting Econic's role as a trailblazer in ethical fashion.