Upstream is working on solutions to plastic pollution. Their primary goal focuses on establishing new practices in the food and service industries to adopt reusable food wares. But in a world where single-use disposables have become mainstream, they need help of storytelling to spread their ideas.
I was brought in to help develop a series of content to help bolster positive messaging around reusable culture. Recognizing that there are many stories of everyday people from around Canada and the U.S. who are already finding similar solutions to the waste problem: we decided to capture these stories in a fun and uplifting documentary series for YouTube.