A need for better design

APCI is a consortium of architecture-related organizations and individuals who have come together to propose a new way of building environments in Canada. In order to gain public sentiment for their ideas, they required an easy-viewing video that would demonstrate some of their more complex ideas.

A conversation starter

We developed a concept for an animation style that would feel friendly and approachable, with language that can be easily understood. This video has become a primary resource for the group's communications toolkit; furthermore, the illustrations we created have been adopted as the central visual motif for the brand.

Services used:
Film Production
Brand Strategy
Episode 1
Episode 2
Episode 3
Episode 4
Episode 5

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