Marketing Strategy
Building trust is essential for generating long-term success in business.
Get a free assessment of your brand's storytelling potential.
It's all about relationships
Our marketing strategy focuses on building strong, authentic relationships with your audience. We believe that by meeting people at an emotional level, we can create a deeper connection and foster long-term loyalty.
We are your strategic partners
Our team of experts will work closely with you to understand your brand and its values, and we'll use that knowledge to develop a comprehensive plan that resonates with your target audience.
We are platform agnostic
From social media and content marketing to events and partnerships, we'll use a variety of tactics to engage and build trust with your customers.
Forget trends, focus on what matters
As businesses continue to evolve and adapt in a constantly changing market, it's important to consider the impact of your marketing strategy on both your bottom line and the world around you. In an era where consumers are increasingly savvy and values-driven, a marketing strategy focused on purpose over trends is not only good for business, but essential for long-term success.
First and foremost, a purpose-driven marketing strategy can help to differentiate your business from the competition. In a crowded and competitive marketplace, it's easy for consumers to become overwhelmed with choices and unsure of which brand to trust. By clearly articulating your purpose and the values that drive your business, you can create a unique and compelling brand narrative that resonates with consumers and sets you apart from the competition.
A purpose-driven marketing strategy can help to build trust and loyalty with consumers. In today's world, consumers are more concerned than ever with the impact of their purchasing decisions on the world around them. By aligning your marketing efforts with a clear and authentic purpose, you can demonstrate to consumers that your business is not just focused on making a profit, but on making a positive difference in the world. This can help to build trust and loyalty with consumers, and ultimately lead to long-term success for your business.
In addition, a purpose-driven marketing strategy can help to attract and retain top talent. As the war for talent continues to heat up, it's becoming increasingly important for businesses to create a compelling employer brand that resonates with top talent. By aligning your marketing efforts with a clear purpose, you can attract and retain top talent who are looking to work for a business that shares their values and is making a positive impact on the world.
A marketing strategy that's focused on building trust can help to drive innovation and growth within your business. By focusing on a clear and authentic purpose, you can inspire and motivate your employees to push the boundaries and come up with new and innovative ideas that can help to drive your business forward. This can not only lead to increased growth and success for your business, but also help to create a positive and inspiring work environment for your employees.
A marketing strategy focused on purpose over trends is good for business for a number of reasons. It can help to differentiate your business from the competition, build trust and loyalty with consumers, attract and retain top talent, and drive innovation and growth within your business. In an era where values and purpose are increasingly important to consumers, a purpose-driven marketing strategy is essential for long-term success.
Your story, all the channels
Stories aren't told in a vacuum. We seek out stories and compile them into hero videos, social media reels, graphics, blog posts and more.
We partner with
Purpose-Led
Brands
Passionate documentaries that tell real stories.
Storytelling is the most powerful way to make an impact. Our documentaries do just that.
The results have been life-changing.
Create an experience that your audience will remember.
uplifting people, places, and the planet.
Leading
Nonprofits
Passionate documentaries that tell real stories.
Storytelling is the most powerful way to make an impact. Our documentaries do just that.
The results have been life-changing.
Create an experience that your audience will remember.
advancing social and environmental movements.
Creative
Individuals
Passionate documentaries that tell real stories.
Storytelling is the most powerful way to make an impact. Our documentaries do just that.
The results have been life-changing.
Create an experience that your audience will remember.
who use their craft to inspire new ideas.
"Completely blown away."
We wanted to capture a poetry reading at our office featuring Shane Koyczan. Kahani filmed it like we asked, and then went above and beyond by adding visuals and music that we would never have thought of doing. They went way above-spec and delivered an incredibly powerful video. It gained over 100,000 views in the first week!
Netflix quality without the budget
We take care of everything.
You can rest assured and stay focused on your work.
Your story is more important than your product
Social leadership is now an integral part of business. As governments and mainstream media are losing public trust, that space is being taken over by brands.
of workers will choose a place to work based on their beliefs and values.
of consumers indicated they invest based on shared beliefs.
find brands that actively communicate their purpose more attractive.
will advocate for brands based on demonstrating shared values.
See the survey
Spread your ideas to an audience of subscribers.
Excite your cohorts with quick project updates.
Become a thought leader in your industry with insights.
Inspire your colleagues to share project stories.
The Kahani Approach
We believe that the success of a video marketing strategy is measured by how well it’s able to connect with people. That’s why we take the time to build meaningful relationships with our clients so that we can make a strategic approach to effective storytelling. The platforms are just the dressing, the real core ingredients are the stories and how they connect to each other in multi-faceted ways.
Our content strategy work involves a complete appraisal of your organization's position and codifies a comprehensive assortment of digital content that can be sustainably repurposed in the face of whatever platform and algorithmic changes that come now and into the future.
We are proud recipients of the 2022 Telus #StandWithOwners prize.
Kahani vs. other Vancouver video production companies
What we're asked
Our films are custom made from the ground up. No formulas. No templates. That means each project needs to be properly speculated and will have a unique price.
Production schedules can vary depending on the scope of the project and availability of everyone involved. However we typically require a three week minimum for post production (editing) in order to deliver the highest quality videos.
Yes we can. We have a highly skilled team that’s capable of making things happen as quickly as you need, however we will apply a rush premium of 20% of the total budget if the delivery must be made in under three weeks.
Our friendly producers are happy to lead you through a number of creative processes in order to format your story into a powerful script. We are keen writers and love a good creativity challenge.
Yes, please visit our Case Studies page to see how our documentary films have influenced real change. If you’re a business looking for an ROI with video, we can show you examples of the kinds of videos that drive sales and the kinds of videos that create life long fans for brands.
Cast a dog, a cat, or a baby.
We wanted to capture a poetry reading at our office featuring Shane Koyczan. Kahani filmed it like we asked, and then went above and beyond by adding visuals and music that we would never have thought of doing. They went way above-spec and delivered an incredibly powerful video. It gained over 100,000 views in the first week!
Inder was a pleasure to work with and more importantly he understood the vision and importance of our film. He is very professional, artistic in his own vision and executed our project seamlessly in a timely manner, meeting all deadlines while staying within the budget. I recommend him highly for any kind of filming whether it be a practical how to film or a story to be told.
I’ve worked with Kahani on several client projects and each time has been a great experience. One client did not expect to have such an emotional reaction to a video about their products. People were literally crying when the video was shown at the company retreat. This storytelling approach to corporate videos is a sure-fire way for businesses to stand out.
Our Central Communications team absolutely loved it and have been reposting and sharing it on social media since Monday after the video was formally introduced at the conference. From friends and colleagues, I often heard “wow, that makes me want to be a student all over again and go to SFU”. Kudos to you all for a fantastic job, and my deepest appreciation for your flexibility and willingness to collaborate under lots of constraints. Thank you.
Giving Back
As part of our commitment to community, we give back through in-kind work for nonprofits and artists. Ask us about our next engagement.
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A note from the founder
I’ve spent over a decade in digital marketing for big brands and have come to realize something very important.
In this day of marketing automation and banner blindness, real artful storytelling is the most effective way to reach hearts and minds.
We are helping companies connect to their audience in a unique way – through impactful videos.
If you’re someone that appreciates the value in beautiful films, then we should collaborate.
